When it comes to bass fishing, there is a ton of information you should know, and that is especially true for bass fishing lure selection. If you are on the water where the bass are and are offering the wrong type or color of lure, it's going to be a long day with little to show for it. Sure, you might get lucky and catch one on one of those little beer can lures, but why not use what the experts do so you can maximize your fishing enjoyment.
Every bass fisherman has his or her favorite lure to use, but if the conditions aren't right for that type of lure, you better be prepared to try something else. For example, if you favor a topwater jitterbug but the wind has picked up and is making the water rough, then you should change to a different lure that will not be affected by the wind. The best time to use a jitterbug is when the water is dead calm so the bass can not only see it but hear it as it is being retrieved, because it makes a plop, plop sound as you reel it back to the canoe or boat.
When you are buying bass fishing lures, try different ones so you have a good variety to fish with if the conditions change, but stick with natural looking colors for the most part. If you buy a topwater lure, try one that has the coloration of a frog, which is their natural forage. Some people even keep separate tackle boxes for each kind, for example, all their plastic worms, crawlers and crayfish in one and all the spinnerbaits and swimming lures in another. That way, they get all mixed up and it's easier to see when you need to buy more.
Topwater lures and buzzbaits are killer bass fishing lures for largemouth. It seems they can't resist the sight and sound of either one. Jigs and plastic worms or crawlers work very well with smallmouth's. Some lures will float on the water when they are cast and as you retrieve them, will "swim" under the surface. These kind of floating lures are very good for bass fishing. You can vary the depth they will achieve by using a sinking lure. You cast it out and the longer you wait to retrieve it, the deeper it will be. One thing to keep in mind is the old saying, the bigger the lure, the bigger the fish!
There are so many bass fishing lures out there and more are being made as we speak, so the best advice is to learn as much as you can about the species of bass you are trying to catch, so you will know which lure stands the best chance of getting a bass to bite, depending upon the conditions.